Mexican Absolut Vodka Ad Campaign 2008
In this image released by the Mexican advertising firm of Teran/TBWA on Monday April 7, 2008, an advertisement created for Swedish Absolut Vodka which ran in Mexico, shows a map of the border of Mexico and the United States where it stood before the Mexican-American War of 1848. The billboard ad has the slogan “In an Absolut World” slapped over a pre-1848 map showing California, Arizona and other U.S. states as Mexican territory. Those states were carved out of what had been Mexican lands until that year followed by the Treaty of Guadalupe Hidalgo (Feb.2, 1848). The Absolut vodka company apologized for the ad campaign amid angry calls for a boycott by U.S. consumers. Defending the campaign last week, Absolut maker Vin & Spirit said the ad was created “with a Mexican sensibility” and was not meant for the U.S. market.
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